Ireland powers a sustainable AI revolution with GreenSphere
Carlow-based AI innovator Feedalpha is spearheading GreenSphere, a new collaboration with Walton Institute, the research institute in South East Technological University (SETU), on a transformative new initiative designed to revolutionise digital content generation through artificial intelligence, while addressing the pressing environmental concerns of AI scalability.
The GreenSphere project represents a bold step forward in Ireland’s digital innovation landscape, combining the industry expertise of Enterprise Ireland’s Feedalpha with Walton Institute’s advanced research capabilities to create energy-efficient, high-performance AI solutions for SMEs. As demand for dynamic, AI-generated content grows, so too does the environmental footprint of the large language models (LLMs) that power them.
“AI is now at the heart of everything we do—transforming how we learn, work, make decisions and connect with one another,” said Gary Evans, CEO of Feedalpha Group. “At Feedalpha, we’ve seen firsthand the game-changing power and rising energy demands of current AI systems. Partnering with the Walton Institute, we’re building more than just a next-gen language model: we’re creating a versatile, energy-efficient AI platform that can drive smarter analytics, real-time automation and personalised experiences for SMEs—while drastically cutting carbon emissions.”
Through GreenSphere, Feedalpha contributes extensive knowledge of client needs and digital strategy, while Walton Institute brings deep research expertise in meta-learning and federated AI architectures and green computing and energy-aware algorithm design. The partnership’s roots lie in a structured innovation pathway, beginning with a Digital Maturity Assessment through ENTIRE European Digital Innovation Hub in May 2024 and progressing through two Enterprise Ireland Innovation Vouchers with the ICS Technology Gateway at Walton Institute, which laid the foundation for a bespoke AI development framework. These early-stage successes created the opportunity for a successful application to the Enterprise Ireland Innovation Partnership Programme.
“Our work with Feedalpha exemplifies how Ireland’s research ecosystem can support indigenous tech companies to innovate responsibly,” said Liam Fitzgerald, ICS Technology Gateway Manager at Walton Institute. “GreenSphere is not just a project—it’s a model for how AI can serve both business and the environment.” GreenSphere promises to set a new standard for green AI in content creation and serve as a replicable model for SMEs striving to integrate advanced technologies without compromising sustainability.
The project reinforces Walton Institute’s leadership in AI research and showcases how Irish SMEs like Feedalpha are shaping the future of ethical and energy-conscious digital transformation.
