Waterford Festival of Food has announced an innovative partnership with CultureUnderground.ie, introducing a bespoke, mobile-first digital guide to navigate this year’s extensive festival programme.
This exciting collaboration reinforces the festival’s long-standing commitment to sustainability and accessibility, offering attendees a seamless, paperless way to navigate over 100+ events across Dungarvan, West Waterford, and Waterford City directly from their smartphones!
As the 2026 programme expands into Waterford City and deep into the West Waterford countryside, the Culture Underground guide serves as a real-time companion for visitors. Designed to reduce reliance on traditional printed materials, the intuitive platform provides interactive maps, instant schedule updates, and curated discovery features, allowing festival-goers to move effortlessly between high-profile chef collaborations, foraging trails, and the festival’s signature outdoor markets.
The move is a key part of the festival’s environmental strategy, aimed at reducing the event’s physical footprint while ensuring that the 100+ events remain easily navigable for visitors of all ages.
Eunice Power, CEO of Waterford Festival of Food, welcomed the partnership saying “Accessibility and sustainability are the twin pillars of our festival design. As we grow, we want to ensure that navigating the weekend is as enjoyable as the events themselves. Partnering with Culture Underground allows us to bring our values into the palms of our visitors' hands, making it easier than ever to discover new chefs, follow food trails or family friendly events and just generally move through the weekend with ease.”
Shane Holohan, Founder of Culture Underground, added: “We’re delighted to collaborate with the Waterford Festival of Food, a flagship event built on community, creativity, and a profound sense of place. Our goal is to make cultural discovery effortless. We are proud to support festival-goers with a digital guide that doesn’t just show them where to go, but helps them immerse themselves in the stories and producers that make this event so unique.”
The digital guide will be available to all visitors via waterfordfestivaloffood.com and through QR codes located at key festival hubs throughout the weekend.
