In May 2026, the trailblazing Town & City Gift Cards concept achieved prestigious accreditation as a Guaranteed Irish business – one of the 2,500 Guaranteed Irish businesses in the country and the only local Gift Card provider – meaning when you buy Town & City Gift Cards, you’re powering Irish communities.
Town & City Gift Cards was awarded the accreditation by Guaranteed Irish in recognition of its work supporting communities across Ireland through its growing network of 16 local Town & City Gift Card programs in the country in Ballinrobe, Carndonagh, Cavan, Drogheda, Donegal Town, Dungarvan & West Waterford, Kilkenny, Limerick, Letterkenny, Monaghan, Mullingar, Macroom, Sligo, Tipperary, Waterford and Wexford.
Town & City Gift Cards are local Gift Cards are branded to specific Irish towns and cities, and designed to amplify the local offering, drive in-person sales and lock spend into local communities. Town & City Gift Cards can be spent with a wide range of local businesses including shops, restaurants, hotels, attractions, salons and services, including big brands and independent businesses.
Delivered by fintech Miconex, over €17.4m in Gift Card sales was achieved across the Irish Town & City Gift Cards network in 2025, set to drive an estimated 335,000 visits to high streets this year.
Town & City Gift Cards are popular for consumer gifts and corporate rewards with an estimated 65% of 2025 sales from organisations purchasing local Gift Cards for employees. Miconex introduced digital and a dedicated corporate site in 2024 to enable organisations to easily reward their staff with local Gift Cards.
The Guaranteed Irish accreditation for Miconex follows the January 2026 announcement of the Town & City Gift Cards initiative as the recommended local Gift Card program for Chambers Ireland members.
In addition to supporting Irish chambers, local authorities and business improvement districts to deliver local spend for their business communities, the Guaranteed Irish accreditation recognises Miconex’s position as a ‘shop local’ champion in the country.
Melissa Cowman, membership manager at Guaranteed Irish, commented: “We are delighted to welcome Miconex and Town & City Gift Cards as one of the 2,500 businesses licensed as Guaranteed Irish members, recognising its commitment to jobs, community, provenance and sustainability.”
Colin Munro, CEO of Miconex, said: “It is a proud moment for Miconex to receive this stamp of approval as a Guaranteed Irish business, reflecting the commitment of the Irish Town & City Gift Cards network to make local shopping the first choice, keeping money locked into Irish communities that would otherwise be spent online or outside of the country. Increasingly, organisations across Ireland are looking for a local option to reward their people where their reward spend also benefits the local economy. A Town & City Gift Card is the ultimate ‘shop local’ Gift Card, blending unbeatable local choice with unrivalled support for local.”
Mark Cunningham, business development manager for Miconex Ireland, said: “Guaranteed Irish is the national symbol of trust that helps consumers and businesses choose products and services that are better for their community. Town & City Gift Cards is the leading local Gift Card provider in Ireland, and becoming a Guaranteed Irish member adds reassurance for our clients, customers and partners that they are choosing a Gift Card that powers Irish business communities.”
For more information about the Waterford Gift Card, visit https://townandcitygiftcards.ie/product/think-waterford-first-gift-card/
