The Waterford News & Star / Irish Times Group will host a digital workshop in The Viking Hotel from 9.00am to 10.30am on Thursday 17th September.
FREE EVENT – TO REGISTER, EMAIL eamon.osullivan@waterford-news.com
Entitled Influence to Win: How to Communicate, Persuade and Sell Smarter in the Future Marketplace is a practical, focused session designed to help SMEs upskill, adapt and grow.
In today's crowded and competitive marketplace, information alone is no longer enough to win customers. This workshop explores how modern businesses must shift from simply promoting products to building influence. Attendees will learn how to communicate more persuasively, position themselves as trusted authorities, and use smarter sales strategies to reduce price pressure and increase conversion.
Practical, relevant, and commercially focused, this session will equip business owners with the tools to stand out, build stronger relationships, and drive sustainable growth.
Meet Riad Zouheir
Riad Zouheir has over 20 years of experience in marketing and media, and is widely recognised for helping local businesses accelerate growth through strategic offline and digital campaigns. He works closely with leading media groups, including The Irish Times Group, supporting revenue development, commercial strategy, and advertiser education initiatives.
A data driven marketer with deep commercial expertise, Riad specialises in multi-channel acquisition strategies across PPC, display, paid social, SEO, press, TV, and radio. He designs and delivers Business Club programmes and sales training frameworks that strengthen client relationships, increase market share, and drive sustainable revenue growth for media partners.
Over the course of his career, Riad has delivered more than 300 conferences and high impact growth workshops internationally, equipping business owners and sales teams with practical strategies to communicate more effectively and convert marketing investment into long-term profitability.
Born in Paris and based in London for over 25 years, Riad combines international perspective with handson commercial experience, bringing clarity, structure, and measurable results to every market he works in.
Riad will be joined on the day by Keith Nevin, Ad Operations Manager with the Irish Times. Keith has a wealth of knowledge, overseeing national and local digital marketing campaigns focused on performance and results.
