• TOTEM to double in size in next three years following recent client successes. 
  • Takes home awards in Best Naming Strategy and Best Brand Development Project for its work with global life sciences company Aton. 
14th May 2024: Waterford-headquartered TOTEM, the esteemed branding agency based in Waterford and Cork, proudly announces its ambitious plans for substantial growth, following its recent award wins at this year’s prestigious Transform Awards Europe. Founded in 2002 by Creative Director Colin Byrne, TOTEM is set to double its size and team within the next three years, as it seeks to expand its international presence following several recent client successes and acquiring new business in Ireland, Europe, and the US. 

TOTEM works with Irish and international clients across a range of industries such as life sciences, technology, pharmaceutical, fintech, education, tourism and engineering and aviation. 

TOTEM’s commitment to excellence and its customer-first approach, was recognised at this year's Transform Awards Europe, the most prestigious awards event for branding and brand communications which award excellence in rebranding and brand strategy. Some of the biggest global brands and agencies were shortlisted for the awards which were held in central London on the 17th of April, where TOTEM took home bronze for Best Naming Strategy (Rename) and highly commended for Best Brand Development Project to Reflect a Change of Mission, Values, or Positioning (Business), both for its exceptional work with international client, Aton. 

Formerly known as Hybrigenics, Aton the leading bioscience company based in Strasbourg, France underwent a transformative rebranding process led by TOTEM, which included a new name, positioning and tagline, brand structure and identity, website, and narrative. The work undertaken by TOTEM reinvigorated Aton and helped re-position it as a partner to leading life science enterprises, paving the way for future growth in the pharmaceutical sector, as it sets its sight on the US market. 

Colin Byrne, Creative Director at TOTEM commented; “To see a business which started in my garage 22 years ago be recognised on such a renowned stage for our business is truly surreal. We’ve been so lucky to work with a fantastic array of clients and guiding them through their brand trajectories and growth strategies has been privilege for me and my team. These awards are recognition of our hard work and dedication to the business and our clients, and I’m looking forward to bringing new clients on the journey with TOTEM for years to come as we strive to expand our horizons beyond Ireland and into Europe." 

TOTEM specialises in helping ambitious leaders propel their companies to the next level through transformative branding strategies. TOTEM distinguishes itself through its emphasis on building meaningful relationships, taking a customer-first approach, and identifying what sets its clients apart from competitors.