Purcell Properties have proudly unveiled their stylish rebrand and new website: www.purcellproperties.ie With over 47 years at the forefront of the property market in Waterford, the High Street based business decided to seize the opportunity to create a new brand identity while the awaiting the full resumption of normal business operations, post Level 5 restrictions.

Director, Conor Purcell, wanted to reinforce the business’ professional reputation as one of the most trusted and respected real estate agencies in the region with a strong, easily recognisable new identity and a new, more targeted approach to marketing and visual communications, so he turned to the experts at Vitamin Studio to deliver the project.

“The introduction of level 5 restrictions in early January presented us with an opportunity to focus on this particular project, which might have been put to the bottom of our to-do list if we had been operating as normal. With a clear vision in mind, David and the team at Vitamin Creative worked to bring our new identity to life over several weeks. The use of stronger, bolder colours and impactful font excellently represents our company values and looks very well on our new website and signage, which is being rolled out currently.

“The demand for properties across all segments of the market is extremely strong and we expect to be very busy over the coming months. To ensure all clients receive optimum service we have also implemented several changes to our approach to the marketing and presentation of our client’s properties.

We have teamed up with digital marketing experts, Pink Media to manage our social media platforms. Through targeted campaigns we will maximise exposure of all our client’s properties to the right audience at the right time, regionally, nationally and internationally.

We are also working with Thomas Grace of TG Photography to capture all our properties in their most attractive light. Thomas will also use his expertise to create virtual tours and drone footage where applicable. Once we get a chance to roll out these new elements in full, we are confident they will have a huge impact on overall presentation and sale process of our client’s properties.